CLIENT BRIEF
SELF-REFLECTION
Undertaking the process of compiling an exhaustive client brief for the World Health Organization (WHO) inspired both intellectual excitement and great personal satisfaction. The task demanded immersion in the identity and operations of one of the truly great global health institutions-great in terms of its very mission-and to contextualize this in terms of presenting what the WHO does and articulating this in a concise, professional, and accessible way.I started by reading background information on WHO, and in so doing, came to appreciate just how multifarious WHO actually is: From dealing with global health emergencies, developing medical guidelines, to coordinating international health policy, there are many things that WHO does. It was extremely important to capture this depth while remaining true to the structure and purpose of the client brief itself. One of the first challenges was to distil the mammoth organization that WHO is into a coherent five slides written in paragraph form. Traditionally, client briefs are loaded with bullet points for clarity and easy reference; this was, therefore, an interesting departure. Writing in paragraph form meant a storytelling approach that challenged me to synthesize large bodies of information into tight, meaningful chunks. I had to decide very carefully which aspects of WHO's mission, values, and activities were most appropriate to emphasize for a general audience or potential collaborator. As I wrote the content, I also thought of how to set the tone. WHO being a formal and high-impact humanitarian organization, I used language that is formal yet respectful for its world significance.
I also wanted the text to be readable and engaging as well. This balancing exercise has taught me so much about how tone, vocabulary, and structure can dramatically affect audience perception of both the client and the presenter in terms of professionalism.This process also taught critical thinking from the agency or creative professional perspective likely to be working with WHO. I had to think not only of who WHO is but also think about why they would ever be a client, what makes them truly unique, and what kind of expectations from a collaboration. This was a matter of perspective change, which resolved into deeper questions: What are their values and communication style? What kind of partners do they work best with? How are success measured? Now, this is the critical thinking which goes beyond surface-level research and into strategic insight, and it is quite required for real-world professional work.Research formed an integral part of this presentation. While I made use only of certain credible online resources such as the official SOS website, I also made a conscious effort to ensure facts were verified with alignment to what is currently available. That reminded me of the essentiality of accuracy and credibility while representing an international organization. Moreover, it allowed me to learn in practical terms the skills of linking material on the sources, besides stressing how transparency was reinforced as it builds more trust with clients.
WHO CAMPAIGNS
RESUBMISSION: WHO CAMPAIGNS PROMOTIONAL STRATEGIES
World No Tobacco Day 2022: “Tobacco: Threat to Our Environment”
Promotional Strategy: Environmental Impact Campaign and Visual Infographics
For the 2022 campaign, who implemented a strong view and environmental story strategy to raise awareness about how to damage tobacco. Unlike previous campaigns, which mainly focused on health results, 2022 themes, "Tobacco: The threat to our environment," moved the story by focusing on ecological damage caused by tobacco cultivation, production, distribution and waste. This new angle allowed whom to attach not only health advocates, but also environmentalists, climate activists and efficiency of stability. A major promotional strategy was the manufacture and broader distribution of high-affected infographics and visual materials that clearly show the loss of the planet. These included data scenes that show how tobacco cultivation contributes to deforestation, how cigarette bums pollute oceans and soil, and how tobacco waste is non-biodegradable. These assets were formatted for mobile-first platforms such as Instagram and Twitter and designed in bright, bold colors with minimal text to ensure easy understanding and maximum bravery. To further promote the campaign, who collaborated with environmental organizations such as Greenpeace and Earthday.org.
These partnerships allowed who to reach the broader environment network and to increase the expedition risk beyond traditional health audiences. In addition, he launched the hashtag #tobaccoexposed, which encouraged social media users to tag and share how tobacco companies affect local ecosystems, such as polluted beaches or fields are destroyed for tobacco cultivation. Schools, universities and youth organizations were invited to run mini-operations around the theme, which offer downloadable toolkits and templates for posters, competition and awareness sessions. This strategy was particularly effective among young audiences who are concerned with climate change and stability. This also introduced the issue of tobacco with a broad fight for environmental justice, thus resumeing smoking not only as a health problem, but also as an ecological crisis. The environmental angle and striking scenes created a sense of urgency and helped to run the campaign message into global headlines. It was successful in putting public pressure on tobacco companies, as well as educating millions of people about smoking.
World Health Day 2021: “Building a Fairer, Healthier World”
Promotional Strategy: Digital Storytelling and Social Media Advocacy
​The World Health Organization (WHO) used digital storytelling through social media as a major promotional strategy for World Health Day 2021, focused on the theme "A Fair, Building Healthy World". The Covid-19 epidemic had highlighted deep inequalities in global health systems, and wanted to emphasize the immediate need for equal healthcare access in all communities. Digital platforms allowed who should raise voices from underpared communities, share stories that show how social and economic inequalities affected people's ability to live a healthy life. By focusing these living experiences, which aims to draw attention to comprehensive systemic issues in personalizing the campaign and playing. The campaign launched a series of real -life stories in the form of visual stories on short videos, blog posts and platforms such as Instagram, Facebook and Twitter. These stories highlighted healthcare workers in remote areas, individuals dealing with unequal vaccine and basic health services. By making the campaign a human centenary, who created a more emotional and impressive message. The strategy also encouraged the user engagement: the public was invited to share its stories using campaigns such as #HeALTHFORALL and #WorldHealthDay, which helped to create speed and make the campaign wide.
Another important aspect of this digital storytelling strategy was the participation of those who affected, workers and global health professionals who shared their insight and attitude. This not only added credibility to the campaign, but also attracted various audiences who could not usually follow it directly. The use of interactive materials - such as Instagram Story Pol, Live Q & AS, and Short Explain Reels - helped maintain user engagement and simplified complex health messages. The WHO website also featured a dedicated World Health Day portal, which provides sharesquare infographics, factories and advocacy toolkits in many languages. These resources were widely used to organize virtual programs, webinars and online health fairs by local organizations, health ministries and community groups that combined with the campaign theme. To promote sympathy and understanding, by prioritizing the storytelling and digital media, which was able to successfully advocate for global health equity. This strategy helped the organization not only as a health authority but also as a champion for fairness and inclusion.
World Antimicrobial Awareness Week 2023: “Preventing Antimicrobial Resistance Together”
Promotional Strategy: Collaborative Advocacy Campaign with Cross-Sector Partnerships.
2023 World Antimicrobial Awareness Week (WAAW), "simultaneously prevent antimicrobial resistance", focused heavy focus on cross-sector cooperation as a major promotional strategy. Anti -antimicrobial resistance (AMR) is a complex issue that affects health, agriculture and environment, and those who have recognized the message will require input and support from many areas to successfully promote the message - not just healthcare. The campaign focused on the idea of ​​a "health" approach, which combines the health of people, animals and ecosystems. To promote this strategy, who formed a collaborative partnership with organizations such as Food and Agricultural Organization (FAO), World Organization (WOAH), and United Nations Environment Program (UNEP). By promoting the campaign through joint statements, joint statements and co-branded materials, organizations extended the message and reached the wider professional and public audiences. An integral part of the promotional effort was the development of sector-specific toolkit which included social media assets, educational videos and policy briefs to suit various groups-doctors, farmers, veterinarians, environmentalists and even pharmacists.
Each toolkit provided a clear message of how AMR influences its area and underlines the steps taken by each group to prevent resistance, such as reducing unnecessary antibiotic use, improving hygiene and adopting alternative treatment. The WHO led a digital advocacy campaign on platforms such as LinkedIn and YouTube, sharing professional insights, interviewing with AMR researchers, and effectively video case studies from countries to deal with resistance. The hashtag #Waaw2023 and the tagline "together, we can stop resistance" encouraged collective participation, and users were invited to take a pledge to support the responsible anti -antimicrobial use. These vows were then painted on the WHO website and publicly shared to encourage more participation. Educational institutions, especially in health and agricultural sciences, were invited to the AMR Awareness Week, Film Screening and hosting workshops. Who provided bizarre and games such as branded banners, stickers, and interactive content to create both informative and attractive events. The cross-sectoral strategy that was used in this campaign really ensured that the campaign message was not limited to medical professionals only, but reached a comprehensive audience that could collectively contribute to slowing down antimicrobial resistance. This collaborative approach helped to emphasize the shared responsibility of stopping the AMR and created a sense of global unity around an important issue.
World Suicide Prevention Day
World Suicide Prevention Day, abbreviated as WSPD, is an international event held on the 10th of September each year to sensitize people to the issue of suicide and initiate its preventive measures. As the rising fatalities become prevalent globally, with most victims being youngsters, it becomes paramount to examine the efficacy of these awareness campaigns. This study, therefore, aims to assess how well the campaigns initiated on the World Suicide Prevention Day do in destigmatizing suicidality and mental illness as well as encouraging seeking professional support when necessary. This study will emphasize measuring the influence of those campaigns on attitudes, knowledge, and behaviors regarding suicide prevention. Finally, understanding the reach and effectiveness of the platforms used to disseminate these messages will greatly impact the future enhancement of interventions and the extent to which those will really reach audiences for which intervention is intended.
Research Objectives
The goals of this study are to evaluate the efficacy of the campaigns held on World Suicide Prevention Day and examine specific aspects such as awareness levels and changes in stigma and behavior. First, the research assesses the extent to which campaigns create awareness on the risks suicidal people face and the existence of mental health resources. Second, it examines whether such a campaign is effective in reducing stigma associated with mental health and suicide. A third main objective will measure behavior changes in participants regarding the willingness to seek help or connect with support. Finally, research looks into which platforms-social media, community events, etc.-work best for wider demographic engagement, especially for young people.
Research Design
The realization of these aims will be through the mixed-method research design. It combines both quantitative and qualitative methods of data collection; hence, a complete insight into the impact of the campaign. The quantitative methods allow measuring changes in awareness, attitudes, and behaviors through surveys and questionnaires, while qualitative methods seek in-depth understanding of participants' experiences and emotional responses through interviews and focus groups. Thus, the combination of these two methodologies would provide both statistical insights and nuanced perspectives into a complete assessment of the effectiveness of the campaign.To achieve these goals, the research will take a mixed-method approach in research design. This is a combination of both quantitative and qualitative techniques in data collection to give a comprehensive understanding of the impact of the campaign.
The quantitative approaches allow one to measure awareness, attitudes, and changes in behavior through surveys and questionnaires, while the qualitative approaches look into personal accounts and emotional responses of participants through interviews and focus groups. The two methodologies put together would provide statistics and nuanced perspectives for a complete assessment of campaign effectiveness.This research will employ mixed methods research design so that these objectives can be achieved. This type of design combines both quantitative and qualitative collection of data thus providing an all-around understanding towards measuring and monitoring effects of the campaign. Quantitative approaches will allow a measurement of changes in awareness, attitudes, and behaviors through surveys and questionnaires while qualitative approaches will extract individual perspectives and emotional reactions of participants by using interviews and focus group discussions. Integrating these two methodologies will provide both statistical insight as well as nuance perspectives towards a holistic view of the campaign effectiveness itself.
Quantitative Research Approach
The quantitative aspect of the research shall exist of large survey administration to a variety of respondents including teenagers, young adults, and mental health professionals before and after World Suicide Prevention Day. Closed-ended questions will be use to gather knowledge related to suicide prevention, attitudes towards mental health and help-seeking behaviors, with the survey also tapping engagement with different campaign materials including social media posts, advertisements, and public service announcements. These will cover areas such as awareness of suicide and mental health issues, reduction of stigma, and changes in help-seeking behavior, whereby we measure expected changes as a result of the campaign exposure. The aim will be to conduct a survey in various geographical regions that should see the advantage of a sample of an approximately 500 panelists, whose ages/age brackets, cultural groups, and geographical locations cut across wider classifications.
With such diversity, the intention behind this would be to capture the overall impact of the campaign on different segments of the population. These surveys would be made widely accessible through all of them: schools, where students can be sampled from primary and secondary levels; social media such as Instagram and Twitter; and mental health organizations, which will be transferring these surveys. Data thereby generated will be availed for further analysis using statistical software in comparison of trends and major differences before and after the campaign acts.
Qualitative Research Approach
In addition to the quantitative survey data, qualitative research will among other things seek to ask in-depth questions via interviews and focus groups. This method will enhance understanding regarding how individuals view the World Suicide Prevention Day campaigns and what emotional responses those messages elicit. Semi-structured interviews and focus groups will enable participants to reflect on their lived experiences, from how the campaign's messages have shaped their attitudes toward mental health to perspectives on stances about the campaign that could have been altered by that particular interviewee's experience. This ranges from broad yet necessary questions on the perception of emotional impact of the campaign, to the relatively specific ones around built advocacy for seeking help, and barriers people have faced to access mental health services. Focus groups will include participants who have and have not interacted with the campaigns for comparison.
This justification starts to elicit barriers to help-seeking in the sociocultural context: the role played by stigma, availability of resources, and other factors affecting help-seeking behaviors of the participants. Therefore, the proposed focus groups and interviews should leave room for 30 to 40 participants, giving a little more breadth for plenty of insight from the discussions, which subsequently become purposeful and rich in meaning. The thematic analyses will be performed to identify recurrent themes and patterns about individual participants' emotional and mental effects of the campaign.
Ethical Considerations
Conducting research on suicide and mental health is always seen as a sensitive area, which calls for ethical considerations to protect participants. All the participants will sign the informed consent form and given a clear explanation of the purpose of and voluntary participation in the study. Due to the sensitive nature of study topics, participants will have special care so that they are not distressed about questions asked and what they are discussing. They will also be made aware of the support services and helplines available to them if they find themselves feeling uncomfortable or distressed during the study. And to add, all responses will remain confidential and participant anonymity will be protected throughout research. Participants will be empowered to withdraw from the study at any time without consequences.
Data Analysis
Quantitative analysis through statistics will be used to assay for significant changes in awareness level, attitude toward suicide prevention, and help-seeking behavior with the response data obtained from the surveys. Thematic analysis pertinently will be used for the qualitative data to extract all the similar themes and patterns from interviews and focus groups. This will help in understanding how participants emotionally and cognitively processed the campaign, whether they thought that the messages were impactful, and their perception of the effectiveness of the campaign in urging them to seek help or in supporting others. These combined methods will provide a complete view of the effectiveness of the campaign and where it can be improved.
Limitations
Although this research methodology is designed to bring practical information, it has its limitations. The first limitation is said to be sampling bias. The recruited sample is unlikely to be representative of the whole population in reality, especially in rural areas or in cases involving individuals who do not possess easy access to digital platforms. Self-reporting bias should also be there as participating in an online survey might lead to recall bias as most people are likely to report falsely in their behavior or attitude. More so, such emotionally sensitive topics may be reactive to certain respondents, particularly, by those who have experienced personal loss or endured mental health complications. Considerable efforts will be made to safely accommodate patients, although some individuals will not be untouched by these discussions.
Conclusion
Ultimately, the methodology of research laid out here was bound to accomplish a comprehensive evaluation of the effectiveness of World Suicide Prevention Day campaigns with respect to awareness, stigma reduction, and encouraging help-seeking behavior. By implementation of quantitative methods alongside qualitative ones, the study will generate tangible amounts of data alongside deeper insights into the emotional and psychological response of the participants involved. This study will yield crucial feedback for future improvement in the campaigns for the prevention of suicide, ensuring that they go on to engage people in meaningful ways in order to save lives. That said, in due consideration of ethical practices and welfare of participants, this research intends to provide an insightful appraisal of the impact of World Suicide Prevention Day activities.
SELF-REFLECTION
It has given me a learned experience in the consideration and the complexity that is associated with the objectivity of investigating mental health issues for developing the methodology of my research concerning World Suicide Prevention Day. The whole activity has necessitated me to think critically, not only about the methods that would be used to gather data but also about the ethical and emotional consequences that such research would yield in participants. I learned that mental health research, especially suicide-related research, is not all about the collection of statistics or spotting trends-it's really about how human beings experience, how they perceive and view things that are dependent on society structures around them. That was monumental of them: me deciding to adopt a mixed-methods approach in conducting research. A combination of quantitative surveys and then qualitative interviews and focus groups really gave me the big and deep view of the issue. This derives from an understanding I have that numbers can never form an explanation of emotionality in suicidals; it may not be like that as campaigns are supposedly to be prevention. Surveys promised measurable results, such as awareness or changed attitudes, while the qualitative side would provide richer, personal insight into the emotional dimension of the data. This meant that I could make a better one. Then, I have learned about how sample selection influences inclusion. In designing the methodology, I also consciously attempted to get the board as inclusive as possible. That is, of course, especially teenagers and young adults, age cohorts who suffer most at the hands of suicide incidents and mental health. Diversity, after all, was necessary to fairness and also to validity and credibility in field findings. I was also made more aware of the possible self-report biases and the influence of social desirability especially while reflecting on a sensitive subject-by the respondents. These limitations serve as a caution to me to have a critical mind about data interpretation.
Another major lesson was the ethical aspect involved in the discussion since talking about suicide always triggers sensitive situations, and I had to resort to doing informed consent, confidentiality of the subject, and resource referrals as a model for the methodology to ensure safety of participants. This aspect in the planning has made me more compassionate and considerate as a researcher. It reinforced the premise that ethics is not a matter of rule-following but concerning experiences in which people feel obliged.
The challenge of crafting research question and objectives helped me to be quite specific and purposeful while inquiring. Rather than trying to do too much, I took three clear objectives: awareness measurement, stigma reduction, and behavior change understanding.
This focus also logically and manageable shaped the rest of research design. So, in closure, formulating this methodology for research had enhanced my understanding of how research contributes to social change. It could teach me how to balance analytical thinking against empathy and how to create a design that, while informed by data, was also driven by the lived experiences behind it. More importantly, it taught me that sensitive issues in research must be approached with care, with humility, and in service of what would be positive change.
TARGET AUDIENCE
The target audience for this World Suicide Prevention Day campaign are teenagers and young adults, an age group at one of the most emotionally charged and developmentally significant times of their life. This age group usually has to endure considerable personal, academic, and social transitions all at once; meaning the pressures of school, employment, social acceptance, and developing an identity can be disconcerting, especially since these transitions are often dismissed or disregarded by everyone else. Many young people suffer in silence, facing serious mental health struggles, with no clue where to seek help or how to talk about what they are going through. The intention of this campaign is to create a message that speaks directly to this vulnerable group, providing a voice for those who feel unheard and building a foundation for having open, safe conversations about suicide and mental well-being. What also makes this audience so significant, is the fact that they are at an age and stage where support at early stages can help to positively influence mental health and well-being for the long term. Many young people may not even be aware of what they are going through, and they may not have the vocabulary or confidence to talk about their struggles. These are the gaps this campaign is looking to bridge, not solely with awareness, but with comfort and empowerment in access to support and help. The campaign wants to cultivate the community where no one feels alone in their pain, nor that their suffering has quietly taken away their visibility. Another reason this audience is important is because suicide is one of the leading causes of death of youth worldwide. Young people, while more connected than ever by technology and social media, still experience emotional loneliness and carry their pain in silence. They may sit in a room with dozens of people every day, at school, at home, or online, feeling like they are completely unseen in their struggles. The silent dimensions of shame and pain can be the most dangerous to bring to light, so it is the purpose of this campaign to establish a dialogue with youth about their feelings and let them know that their feelings matter, help is possible, and seeking support is courageous, not cowardly.​ One of the main aims of the campaign is to normalize conversations about mental health and suicide. For young people, this is often a taboo topic or at least it feels that way—partly because they may have grown up in cultures or contexts where veiling emotional vulnerability was the norm.
The campaign helps create a space for raw storytelling, shared experiences, and education that removes the stigma around suicide prevention. When young people see other young people like themselves talking about mental health it creates a tipping point for more young people to come forward, seek help, and reciprocally help others. The campaign also recognizes that many young people don't access professional mental health supports, or don't trust them. By providing credible information, real-life stories, and clear steps for what to do if they're struggling or have a friend who's struggling, the campaign can.shed a vital line of support. It wishes to create resilience and understanding so that young people can make small but important steps toward emotional wellness—be it learning how to check in on a friend, taking the time for self-care, or contacting a helpline. In addition, this campaign honors the creativity and energy of youth. The campaign does not claim to know better than the youth or use fear-based messaging. Instead, it uses relatable youth-honouring language and images and storytelling to generate content that is authentic to young people. Trust is built and safe emotional spaces are created online and in person, where people feel seen and heard. This audience deserves to be brought into the conversation around suicide prevention, not as stakeholders but as stakeholders and agents of change. Most importantly, the campaign recognizes that recovery and healing are not blanket statements. Each person's mental health journey is different and what works for one person, may not work for another.That’s the purpose of this campaign - build flexible, open and responsive to the myriad of needs and experiences that young people can have at this time. This campaign is not promoting a singular path to support but multiple pathways of support that young people are able to engage with in the way that makes sense to them. In summary this campaign is not about suicide prevention, it is about giving young people - hope, support and belonging. It is about what matters to them, as individuals, in their lives. It is about showing young people that they are important, that they are not alone, and that it can and does get better, with the right support, respect, and kindness. If we can present to this audience in a way that is compassionate, caring and creative, this campaign can change lives, inspire healing and, ultimately save lives. Young people are not just our future or collectively but now, and they deserve to be cared for, nurtured and valued.
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The campaign is influenced by Audience Reception Theory, proposing that each person sees and makes meanings from media texts in ways which are dependent on aspects of their social context and personal experiences. Therefore, the campaign does not assume that every young person understands and experiences mental health in the same way, and this is reflected in the ways messages openly allow for multiple meanings. Some may understand the content as personally needing to act to seek help, will understand it as encouragement to support a friend, and will understand it as an invitation to take the next step to become a mental health activist. Because of the flexibility of the announcement messages, the actions or intentions that announcement messaging serves may be both internalized and acted upon as a single meaningful act. The message is not necessarily intended to tell young people how to feel, it is intended to create a safe space for de-stigmatizing and validating and acknowledging feelings. The campaign also harnesses Two-Step Flow Theory, which is based on the hypothesis that people are more influenced by their peers and/or opinion leaders than media themselves. This is especially meaningful with young people since youth in our sample are more likely to engage with an influencer, mental health advocate, or even relatable peer in content. The campaign, through being co-created by authentic youth representatives and peer-to-peer storytelling, recognizes the power of personal connection, which is vital to developing authenticity and trust and increasing the chances the audience will participate with the content, believe in the message, and act on it. The campaign also recognizes recovery and healing is not black and white, or one size fits all. Every person journeys through mental health differently, so a solution may work for one person but not for another. This is why the campaign was built to be flexible, inclusive, and responsive to all the various needs and feelings they have within this age group. The campaign doesn't push a single solution, but rather offers multiple means of support so that each individual can find what works for them. In conclusion, this campaign is not simply a suicide prevention campaign—it is one in which hope, support, connection and belonging are communicated and given to young people. It is about reminding them that they are important, that they are never alone, and that things can get better—they do, when positive support and understanding is provided! If you reach young people with compassion, care, and creativity, this campaign will be impactful in changing the course of lives, encouraging healing, and yes, even saving lives. Young people are more than simply the future - young people exist in the present where they must be kept safe, empowered, and valued.
SELF-REFLECTION
Completing the target audience analysis for the World Suicide Prevention Day, is likely one of the most profound and insightful assignments I have done to date. I have always understood that mental health is a serious subject, but to take the time to really delve into the needs, barriers and sensitivities of young people, especially with suicide prevention, helped me relate to the subject more personally and thoughtfully. It allowed me to move beyond general facts and figures and really consider how we as campaigners, can influence people's mental health in a positive and life-saving manner. During this process I walked away thinking about how important it is to approach a campaign with empathy and responsibility. I had to consider how someone in emotional pain, may engage with a media campaign. What words would be comforting, what tone would feel safe, and what visuals could hopefully offer a sense of hope. I became way more mindful of how sensitive some things are and that it can be really easy for something to do harm vs. do good when communications are "off". This started to slow me down and become intentional and choose my words intentionally, and just make sure everyone was treated with respect, inclusivity, and support. The process had me thinking through not just the creative pieces, but the ethical pieces too. I also started to learn deeper about audience-centered thinking. I began to realize that I was guilty of just producing the message, and stuck on the creative production of it, i.e., just the "thing" was being produced. Now I was thinking about how an audience may receive the message, how they interpreted the message, and how they may respond emotionally to the message. I began using theory like the Two-Step Flow, and Audience Reception to think about how influence happens in the real world. This theory helped me think through how I wanted to build the structure of the message, and also why sometimes peer to peer communication delivery, or influencer delivery may be more effective than just one-way communication.
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Another skill I developed was the ability to communicate complex, emotional subjects in a way that is supportive and accessible. It was difficult to write about suicide prevention without sounding clinical or too intense; I needed to maintain a sense of compassion for my audience while providing information. I also learned how to create messages that can speak to all types of different people within one group—one example is that even though the age group is similar, people process emotion differently based on their personality or environment, etc. One of the most gratifying aspects of the assignment was the feeling I have done purposeful work, far beyond an academic requirement. Suicide is an actual issue for a lot of people my age. Not resolving the suicide crisis for my community, I contributed to an meaningful process by developing a well-thought-out campaign strategy. This project reinforced what I believe about the power of communication and media, not always to inform, but to heal and connect. All in all, the assignment enhances my research skills, emotional intelligence with respect to death, and thinking critically. It also illustrates the responsibility we assume in creating media. I have much more confidence, motivation and inspiration to work on campaigns that ultimately reach people to make a difference, particularly mental health.
RESUBMISSION: AUDIENCE EFFECT THEORY ON FINAL PRODUCTS
In designing my final products for the World Suicide Prevention Day campaign, the central focus was on how each platform and format target audiences - mainly can make adolescents and young adults emotionally attached, informed and empowered. The audience effect theory provides an outline to understand how media products affect audience's beliefs, attitude and behaviors. My goal was to use a multi-platform strategy to achieve both affection (emotional) and cognitive (informative) effects, encouraging social interaction and personal reflection. The first final product - hoarding - taps into the hypodermic needle theory, where media messages are directly "injected" in passive audiences. The hoardings are located in the visual, bold and public places, which allows for broader access and high visibility. I used simple, direct phrases such as "you are not alone" and "stay in the matters of your life - stay another day" in the big font, with a minimum yet powerful imagination like a heart holding a heart. This straight, emotional message is to trigger an immediate sympathetic response and reduce the stigma around mental health.
The appointment of these messages in everyday environment allows people to engage with them - even inadvertently - they are more likely to think about the issue and feel emotionally supported. According to use and satisfaction theory, viewers seek media that meets emotional and personal needs. The billboard appeals for emotional assurance, which creates a feeling of related and hope. The second final product - fashion textiles and accessories - attachs the audience through identity and personal expression. Wearing a hoodie with quotes "Your Life Matters - stay another day" not only infuses support for suicide prevention, but also encourages social signals. According to Bandura's social learning theory, people behave and adopt the viewing views in peers and role models. By creating clothes that bear emotionally powerful, optimistic messages, I enable individuals to express solidarity and start interactions about mental health in everyday settings. These fashion items act as moving hoardings - spreading awareness in traditional media and social and school environment. The blue tone and the color palette of the floral background also infuse peace, treatment and peace subconsciously. It aligns with the reception theory (stuart hall), which argues that the audience has decoded messages based on individual and cultural contexts. Teenagers are more likely to "get" and are related to positive messages when they come in forms that they feel comfortable - such as wearable fashion. The third product is deeply inserted into the Instagram account-two-phase flow theory and participation culture theory with a podcast.
Teenagers consume media today, often through those affecting the affects or colleagues that mediate materials. My Instagram platform provides digestible mental health tips, motivational quotes and personal stories - which makes it feel human and authentic. The podcast element adds another dimension: the specialty of subjects through daily episodes such as competing with stress, dealing with educational pressure, or understanding emotions, provides deepest insight and produces a feeling of regular and emotional check-in for the listener. Additionally, I considered the expansion probability model (ELM), which suggests that people process messages either the center (with deep thinking) or peripherally (with emotional signs). My podcasts and Instagram are designed to encourage central processing - providing detailed materials and location for ideas. Billboard and fashion garemnts that I really wanted to use were also peripheral signals - emotion, imagination and frequent exposure. Together, they balance rational understanding and emotional resonance. Finally, my final products combine various media principles to strategically influence the audience. I wanted it to feel like they are designed not only to inform, but also to connect, assure and motivate action that was really my aim. Each format plays a unique role, but shares an integrated tone and purpose - to create visibility, provide comfort and reduce the stigma around suicide and mental health. By focusing on adolescent audiences through revived, accessible media formats, the campaign aims to quit a permanent emotional and social impact.
SELF-REFLECTION
Working on the audience effect theory task allowed me to detect the relationship between media products and how they affect people - especially teenagers, who are my primary audience. As part of my final campaign for World Suicide Prevention Day, I prepared a set of media output: a Instagram account with hoardings, fashion garments and a podcast. Through this task, I got the opportunity to influence these products emotionally and cognitively in different ways, and how to deliberately create a real difference in communicating sensitive subjects such as suicide prevention.I began to consider psychological and emotional reactions, when my audience could come in contact with each product. This helped me choose appropriate media principles, such as hypodermic needle theory, use and satisfaction theory and reception theory. It was especially an eye-opening to analyze how each product-although the format could still have an impact when it is directed by different theoretical lenses. For example, Billboard Design used small but powerful quotes such as bold visuals and "your life matters", so that they could catch attention and put a positive idea in the minds of the audience. I realized how important it is to use scenes that are not heavy, but encourage reflection or comfort in public places. In designing fashion costumes, I initially wanted to make just "beauty", but this task helped me understand that the wearer's wearable media bears deep social and psychological meaning.
I was inspired by Bandura's social learning theory, which tells how people, especially adolescents, model behavior from peers. Hoodies with cool tones and positive quotes grew more than fashion-they changed at the beginning of conversation, a way of expressing values, and even a silent form of support for someone who struggles. I realized that fashion could be a form of non -combustible communication, and this message stability in platforms helps strengthen a campaign. The part I was the most emotionally connected was the Instagram account and podcast. It felt the most personal, because I had complete creative freedom and control to craft daily materials that can actually be related - such as tips for poor mental health days, soft color straps, real talk episodes, and quotes that felt comfortably. Using principles such as two-phase flow models and participation culture theory, I started to understand how social media materials could promote real relations between creators and followers. Adolescents rely on the trusted voices more than the data of the authority, so I knew that my tone was to be real, not preaching. Podcast specifically taught me how to build a parasical connection - where the listener only starts feeling supported to understand his feelings. This was a big learning moment for me. Overall, this reflection task made me more aware of how I make everything - from font options to posting timing - a message bears and affects how the audience reacts. This pushed me to see my campaign not only to see as a school project, but also did something with the power to influence someone's thoughts or feelings.
PRIMARY RESEARCH
SELF-REFLECTION
The primary research for my World Suicide Prevention Day campaign was immensely meaningful and emotive. Beyond academia, I was able to engage with the real voices, real opinions and real experiences of my audience group - teenagers and young adults. It allowed me to map the emotional landscape of the young people I am trying to communicate to, as well as to understand the value of sensitivity in talking about difficult issues such as suicide prevention. Throughout the process of developing and testing out the research questions I was also learning. For every question I wrote I spent time thinking! about how to frame it, ensuring that the question was open, non-judgemental and respectful to the nature of the research. I realised that simply asking people what they know about suicide was not going to be enough. The intention was to provide a context to gather data in, where the participants felt safe enough to be relaxed with their disclosures. I feel this process has not only added to my development as a communicator but has also provided insight into building emotional intelligence when developing a campaign. I got some feedback, and it seems that there are realities that started coming out as recuring themes; what the young people reported back that when people talked about mental health, it didn't feel personal, or un-relatable was very overwhelming to me. I found this lens to be quite valuable. It has shown me that suicide prevention messaging has to do more than build awareness, it also has to build trust and build safety too.
I also learnt that compassionately hopeful messaging was more relatable to young people as opposed to clinical and dramatized messaging. This directly influenced the way I will expect to develop the tone of the messaging, and style of images and slogans for the next phases of the messaging campaign. Another realisation I came away during the interview process was in regard to the various forms for distributing messaging-- posters, clothing, radio etc.-- may potentially influence the ways the messaging will be interpreted. While I was asking about clothing designs, radio commercials, I wasn't prepared for how younger people's preferences showed a preference for subtle symbolic hedging of the message (a spectrum, vague) as opposed to direct high intensity phrasing (some bold). My experiences helped me grow as a researcher. I learned the benefits of doing ethical imaginative research. I had to contend with consent, emotional safety and the ethical, if possible, responsibility to protect participants from harm. I have grown my orientation toward sensitive work - which is not just about collecting data, but tenor, good faith working with people's feelings and experiences. In short, the primary research phase was not just a vital key to my campaign being successful, but it was an experience in itself! I learnt about my audience, how to communicate something that really matters and ethically. It reminded me about what the "why" behind the campaigns like this are and that meaningful impact can come through careful, deliberate research.
SELF-REFLECTION
Creating a preliminary report for my World Suicide Prevention Day campaign was a valuable and thoughtful experience that deepened my understanding of the campaign plan and strategic thinking. This task was not only about presenting ideas; I needed to define the purpose of my campaign, map the objectives, identify major messages, and measure a realistic plan to measure its success. This inspired me to think analytically and creatively at the same time, which helped me become emotional about raising awareness about mental health as a media student and as a young man. One of the most important parts of this task was to craft the objective and objectives. I really had to consider what I wanted to achieve this campaign and how would I go about doing so. Writing clear and meaningful objectives reflected me on emotional weight of the subject - prevention of suicide is nothing that can be contacted accidentally. I realized that every message, color, word and image used in the campaign need to be helpful and sensitive. Preparing six specific objectives, I was also taught how to align with the results of achieving creative vision. It was not just about what I expected to do, but how can I execute the campaign in a structured eight -week timeline really and responsibly. Another important learning from this task was to develop paragraphs on measuring success. It deeply thought me that success is not always about number or popularity. Especially with subjects such as prevention of suicide, true success lies in emotional engagement and influence.
I had to think about how to gather the response, not only what people looked at the campaign, but how they felt on it. This helped me to contact the campaign from a more sympathetic point of view, which I think is necessary for subjects that deal with mental health. I also understood the importance of mixed methods - using both qualitative and quantitative reactions to evaluate such sensitive projects. The eight -week timeline plan taught me a lot about time management and project organization. Breaking each stage of the campaign into weekly goals helped me imagine the amount of work involved and gave me a clear way. It also showed me how necessary preparations are necessary before launching anything publicly, especially a campaign that needs to be emotionally safe and visually coherent. Determining the deadline helped me to be focused and organized, and it really felt more confident about producing the final products on time. Overall, this task strengthened my skills in plan, important thinking and reflective writing. This gave me more information about the responsibilities that lead a campaign, especially in one, such as a sensitive issue. This proud to use me not only for creativity but also for social influences. Completing this report gave me a solid basis to create the rest of my campaign and it helped me understand that successful media projects begin with a strong, thoughtful plan. I feel more ready to move forward, knowing that I have a clear direction, purpose and timeline.
SELF-REFLECTION
The designing and research phase culminated with my engagement in the World Suicide Prevention Day campaign, complex yet enriching in many ways that stood against my growth both as a media student and as an individual. In this task, I learned that research forms the backbone for any media campaign that seeks to affect the world on a humanitarian level. Teaching myself by studying existing campaign approaches, audience preferences, and techniques in the creation of the technical and creative aspects for the project, I found my emphasis on the need for the content to connect on an emotional level to the audience. One of the greatest lessons has been regarding the importance of catering to the emotions of the audience. Because of the truly sensitive and grave nature of suicide, every aspect of the campaign needed to be treated with consideration, respect, and care. I looked into how past campaigns, such as WHO's "40 Seconds of Action," achieved maximum simplicity with symbolic meanings. Then, I found out that campaigns that emanated from real-life stories were more effective and more relatable to the common people, much like the Movember ones. Subsequent to this, I went with an approach of hope, connection, and healing in my campaign design rather than using shock appeal. Understanding the audience's preferences demonstrated for me the significance of listening before creating. Youngsters today take in media in very particular ways; they crave authenticity, emotional sincerity, and visual story-telling. This made me begin to view TikTok and Instagram not just as promotional tools but also as spaces for nurturing trust and dialogue. Knowing that youth respond to real voices, peer-led messages, and calming visuals-degreeing my entire approach from how the messaging was written to the colors used in the visuals.
I also came upon another facet of learning meant to document the findings and began to sketch and wireframe. This helped me realize how sticking to a hot pre-planning list for each item contributes to making the final message clear and emotionally safe. Choosing colors for instance taught me that colors psychologically influence those who are emotionally vulnerable. Selecting soft pastels was not only a decorative choice but an attempt to create psychological comfort and support. Therefore, this project has allowed me to build my knowledge of the technical side of campaign planning. When thinking about editing apps, mobile optimization, and keeping accessibility in mind with subtitles and alt text - I appreciated thinking about the many considerations around a well-considered inclusive campaign. I also realized that design in media is not just a creative process, but includes technical and considerations of an ethical nature. Overall, this project has allowed me to imagine and grow as a media creator that is more conscious, aware, and strategic about the media-making process do together. It has also reminded me that our activity can be meaningful, and be meaningful when engaging with issues like mental health, to the point of potentially having a life of its own. I feel more prepared as a thinker to employ critical thinking skills to effectively put together creative, research, and compassion into future campaigns. In my thinking, I am now thinking about a larger space, doing large mental gymnastics when I create media to merge research, creativity, and compassion together.
In developing a multi-platform awareness campaign for World Suicide Prevention Day, it is necessary to predict and plan for important risks. Given the sensitive subject matter of the campaign-prevention of suicide-There are many emotional, technical and communication-related risks that should be carefully managed to ensure the end results, which are aligned with impressive, appropriate and moral communication principles. The most prominent risk campaign lies in the emotional sensitivity of the material. Suicide and mental health are deeply individual subjects, and even with the best intentions, the material may experience the crisis inadvertently disturbed, triggers, or separate individuals. To reduce this, all materials must be contacted with traumatic lenses. Messaging is expected, non-judicial, and reviews will be reviewed to trigger language or scenes. To support the audience, every property - from the instagram post to the printed poster - will include helpline number, mental health resources and confirmation of language. East-relief peer reviews and counseling with teachers or consultants will help maintain emotional security and suitability. A second risk is the spread of misunderstanding or misinformation. While the intention of the campaign is to educate and support, it is important that any mental health facts, figures, or advice is received from reliable organizations such as world health organization, mind, or national suicide prevention .Any incorrect information can harm or damage the reputation of the campaign. To reduce this risk, strict material sourcing protocols will be followed. Each statistical or statement will be cross-checked, and the drafts will undergo regular review cycles. Another risk is cultural insensitivity or unexpected exclusion. Suicide is a global issue, but the way it is considered and discussed varies from the region, religion and community. If the campaign material has cultural conservatism or language that feels foreign or irrelevant, they can separate parts of the audience.
To avoid this, the campaign will adopt inclusive visual and linguistic options. Phrases such as "you are not alone" and "Your Life Matters" are universal and kind. The view will reflect variety in the breed, age and penis, using neutral, soft colors and simple imagination. Fashion clothing will also facilitate symbolic elements - such as floral motifs and cool tones - that transmit sympathy without being culturally specific. From the point of view of production, technical risks can also arise. For example, print delays, content upload failures, or the professionalism and impact of the incompatible campaign in branding in various media may affect. To prevent these issues, a clear production timeline will be followed, broke into a weekly milestone to launch from pre-production. Digital files will be given regular backup, and editable templates will be created for posters and social media graphics to maintain compatibility. Each phase will include the internal response round to the quality control to refine messages and scenes. Another concern is the lack of audience engagement. If the campaign's property is very complex, lesson-thorough, or visually dull, they can fail to join with young people-primary audiences of the existence. This risk is important, especially when competing for platforms such as Instagram or with commercial media on hoardings.
To overcome this, the design will use the technique of minimal but powerful but powerful language, vibrant layout design and personal quotes or visual metaphors. A strong call to action will be present on every product, inviting the audience to know more, share or reach for help. The hoodi and accessories line will be designed to be stylish and meaningful, indicating both fashion appeal and awareness. Finally, public response and criticism, especially on sensitive campaigns, should be expected. While negative reactions cannot be completely avoided, reactions will be respected and professional. If necessary, a FAQ and campaign details will be prepared to clarify the intentions of the campaign. Finally, through the identification of risks and integrating the prevention strategies at each stage of production, the campaign will maintain sensitivity, factual integrity and creative effects. Risk management is not only about avoiding errors, but also to ensure that the campaign is responsible for its audience, emotionally safe and meaningful.
SELF-REFLECTION
Working on the risk management component of my world suicide prevention day campaign was one of the most opening and thoughtful tasks in my entire project. Unlike creative elements, where I focused on aesthetics, emotion and communication style, this task required me to look at the campaign from a very practical, precautionary and moral perspective. This challenged me to not only consider what I want to say, but how it can affect others - and how can I make sure that my work is better than loss. One of the biggest insight I achieved was to understand how important it is to estimate the emotional effect of the material. Since the theme of suicide is very sensitive, I had to get away from the mindset of "what I feel good" or "what is inspiring" and instead consider what trigger or heavy can be for someone struggling with your mental health. This meant that choosing soft views, using careful language, and including support resources in every part of the campaign. I also realized that designing for mental health awareness is not only about sympathy - it is also about the responsibility. A single message, image, or quotation can either give rest or harm them, it depends on how it is implicated. That feeling took me this task more seriously. Another part of this reflection is accepting how important accuracy is. Prior to this task, I did not think how harmful misinformation could be, especially when the prevention of suicides should be dealt with medical or emotional subjects. This reflection helped me understand why I say everything in the campaign - whether it is a statistical or a motivational statement - should be supported by reliable sources such as WHO or national suicide prevention organizations. I feel by doing this, I protect the audience and give them something that they can trust. It also improves the credibility of the campaign, which is necessary when trying to educate and motivate people.
This task also made me more aware. I did not initially think how mental health and suicide are seen in different ways in cultures. Through this task, I learned that that may look like a neutral or harmless image or message, I can be interpreted differently in other communities. This pushed me to avoid slang, stereotypes and field-specific language and use universally understandable symbols and phrases such as "you are not alone" or "matters of your life" instead. It also rethink me on my scenes, ensuring that they represent diversity and are respectable for all identities. From a technical point of view, a risk evaluation helped me understand how to plan the timeline, form a backup, and think of potential production challenges. I included buffer time in my weekly schedule for reviews and reforms, which I believe that if there is an unexpected delay then it will really help. This always reminded me of a backup plan - for example, if a social media fails to upload the post or if the hoodi design print is not correct. Thinking further in this way, I felt more confident and organized. Overall, this task has taught me that creative work, especially when it belongs to real and serious issues, needs to be supported by strong moral thinking and plan. Now I understand that as a campaign manufacturer, I have a duty not only to communicate, but also for safety. Risk management does not prevent creativity; Instead, it shapes it into some more thoughtful, inclusive and safe. This experience has given me a new layer of professionalism and responsibility that I will take to all future functions, especially to include sensitive subjects and weak audiences.
SELF-REFLECTION
Working on the disintegration of Ruok The campaign has been a deep enlightening experience for me, both as a media student and as a person about mental health awareness. This task allowed me to be severely attached to an existing campaign that closely align with the goals of my own project. Through the process of analysis, I achieved valuable insight on how successful success is structured, designed, and communicated in ways that have a meaningful impact on public awareness and behavior. What was the most stood for me, the way Ruok was? Commonly transmitted such a sensitive and complex issue through incredibly simple, direct and reliable messages. The campaign did not rely on a dramatic story or shocking imagination, often in material related to mental health. Instead, it chose to create a difference to encourage them to start a conversation to empower everyday people. The simplicity, which has been added with a friendly and coherent visual identity, has made it both acceptable and powerful. From the perspective of a design, I appreciated the clever use of yellow as the signature color of the campaign, represented hope and visibility, and this was done from posters to social media graphics in all promotional materials. This taught me the importance of visual harmony and how design can shape the emotional tone of a campaign. Through this task, I also developed a deep understanding of the engagement of the audience. Ruok? The campaign successfully targets many demographics by adopting its main message for various platforms and settings - whether it is in schools, workplaces, or public transport places. This approach helped me feel the value of the material to suit various environment and the needs of the audience.
It also reflected me on the importance of access and inclusion in the campaign plan. Are you alright? The youth and indigenous communities offer resources for various groups, which I aim to implement in my own campaign, by ensuring that my content is inclusive and culturally sensitive. Analysis of the language and tone of the campaign was another important part of the learning process. The tone was never clinical or protection; It was accidental, respectable and emotionally intelligent. This is something that I want to include in my content - using a language that feels authentic, supportive and easy to understand, especially for young audiences. In addition, the step-by-step structure of the guidance of the campaign is to ask someone like my target audience if they are right, the idea of ​​helping someone feel less intimidating. It was a reminder to me that good campaigns do not just raise awareness; They also empower people with clear, actionable steps. Finally, this task encouraged me to reflect how success in a campaign is measured-only through choice or ideas, but through real-life behavior change and community effects. Are you alright? Australia has shifted the culture around mental health, from which open interaction is socially acceptable. This is a level of an impact that I now aspire to reach with my World Suicide Prevention Day campaign. Overall, this dickystation process has helped shape my creative direction, provided practical strategy for outreach, and strengthens the importance of sympathy, clarity and access to every stage of campaign development.
SELF-REFLECTION
​Developing a hypothesis for my World Suicide Prevention Day campaign was a thought-easement and practical process that inspired me to seriously think about the purpose, strategy and possible results of my work. This task was not only about predicting the results - this was about understanding the emotional effect of design options and media platforms, especially when suicide prevention, such as intensive sensitive and individual issues such as prevention of suicide. Through this reflection, I have come to know how important it is to build a campaign on sympathy, logic and thoughtful engagement with the audience. Writing a hypothesis helped me develop a clear vision of how different elements of the campaign would work together to affect and support the target audiences. I had to justify why I was using various platforms - such as Instagram, posters, billboards and wearable fashion - and how they would connect with teenagers and young adults. This appreciated the power of the media in shaping me feelings and perceptions. I also became more aware of how important stability in the message and design. When people repeatedly encounter positive, optimistic messages in different parts of their daily life, it creates a strong emotional effect. That understanding helped me to create a hypothesis that felt both grounded and optimistic. This task also helped me improve my ability to connect creative ideas with real -world behaviors. I realized that the campaign could not succeed on creativity alone - it requires psychological understanding and practical logic behind each design that i then decide to choose for this campaign. For example, I had to think about how fashion garments could help someone feel inclined or how a poster at school might serve as a Silent form of support.
It was rewarded to find out how these simple tools can play a powerful role in preventing loneliness, breaking the stigma and encouraging someone to speak. I also had to consider the emotional security of the audience, making sure that the visuals, words and voices of the campaign were resting, not heavy. I found it especially meaningful about this work that it was the responsibility. Writing a hypothesis about prevention of suicide made me more aware of how important it is to handle the subject with care and respect. This inspired me to ask, "How can this campaign feel more understandable to people?" And "Will this message really help someone feel less alone?" These questions directed my argument and shaped the overall tone of the hypothesis. It was not just about what the campaign could achieve - it was about how it could touch people's lives in real, emotional ways. Overall, this task has taught me how important it is to combine sympathy with strategy when designing the campaign. This deepened my honor for the planning process and assured me more in connecting media options to the needs of the audience. Experience has also strengthened my communication and important thinking skills, which I know will be valuable in future projects. Most importantly, it reminded me that creative work - when thinking is done - can actually make a difference in people's lives. This is a lesson that I will take far further from this campaign.
SELF-REFLECTION
Making a presentation of possible failures for my World Suicide Prevention Day campaign was an eye -opening experience that forced me to think deeply and more seriously about the layers of responsibility involved in the creation of public awareness initiative. Unlike the creative stages of design or branding, this task demanded an active mentality - it was focused on what could be wrong rather than that I wanted to go right. It appreciated the preparation of the back scenes that goes to every successful campaign, especially the one who deal with such a sensitive and emotionally charged subject. One of the greatest insights I achieved through this work was the importance of emotional sensitivity. When working on subjects such as suicide and mental health, it is not enough for the intention for the material-it should also be safe, inclusive and carefully considered. I reflected how powerful messages could not be implicated properly. Thinking about this, I was made more deliberately with my language options and design direction throughout the campaign. It also helped me understand that helpline, trigger warning, and adding soft messages are not just a good touch - this is a need for communication responsible. The second blow that I discovered - Miscommunication - I know more about how visual and text messages can be misunderstood without proper reference. As a creative person, I often believe that other people will explain my designs the way I do. But this task reminded me that the audience's interpretation varies widely. For example, even a quote like "Your Life Matters" can feel repetitive or hollow to someone who often hears it but still feels unseen.
This realization has pushed me to take the response more well by testing my messages more well and taking the design before finalizing the design. Technical issues were another potential risk that I had addressed, and it made me realize that if the production is not well managed, a project can be delayed and how much unsafe in quality issues. I have come to know that creativity should go by hand with the organization. Using the template, maintaining backup, and allowing time for modification is not only the administrative steps boring - they are safety nets to ensure that the campaign rolls smoothly and professionally. It now affects the way my workflow and schedule work structure. The idea that people could not engage only with the campaign, that was something that I did not think of in the first thing. It was a humble reminder that creativity alone is not enough. I need to wonder how my target viewers consume content, what their attention is, and what takes them action. This is why I plan for an Instagram podcast series and to appeal to posters and clothes visually - because now I see how important it is to match the content with the behavior and preferences of the audience. Finally, the discovery of the possibility of public criticism taught me about flexibility. As much as I want this campaign to be effective and meaningful, I should also be ready to handle criticism. It is important to defend my thoughts with justification, but also remain open to response and change. Overall, this task made me more aware, thoughtful and prepared as a creator. This taught me that risks do not obstructs - they can be guides that help shape a strong, safe and more sympathetic campaign.
SELF-REFLECTION
Working on the final product presentation for my World Suicide Prevention Day campaign has been a deep practical and creatively fulfilled experience. During this task, I was able to bring all research, planning and development together that I did in a consistent and impressive end result that effectively represents both my messages and my audience. This process helped me understand how to convert theoretical ideas into practical outputs, ensuring that every design option, platform selection, and material ideas were aligned with the central theme of raising awareness and promoting support among young people. One of the most valuable aspects of this work was developing the Instagram podcast concept. This pushed me out of traditional campaign methods to think and considered how the digital story could be adapted in a format that is accessible, emotional and running. Creating a platform where people can connect with small, daily podcast episodes, I realized the power of stability and authenticity in digital media. It also taught me how content design is not only about appearance but also about voice tones, emotional effects and long -term engagement strategies. Designing different campaign elements -Bibilboard, posters, textiles and Instagram Podcasts -I need to think about harmony and brand identity. For the first time, I noticed how elements such as color palettes, typography, and logo design work together to build faith and communicate severity, while still feeling reliable. Choosing neutral tones and shades of blue was a design decision based on research and emotional psychology. This helped me ensure that the campaign felt quiet and safe, which is important when dealing with such a sensitive subject.
I also learned how to use the design to balance sympathy and urgency, ensuring that the campaign felt helpful rather than dangerous. Addressing obstacles and contingencies in presentation helped me grow in terms of realism and professionalism. I realized that creative projects should always be planned keeping in mind the flexibility - whether it has a limited budget, time, or some materials. By identifying risks and preparing alternative plans, I felt more in the control of results and more confidence in my planning capabilities. I also recognized the importance of access to design - ensuring that whatever I produced was inclusive, readable and sensitive to those who could be unsafe. One of my favorite elements was to design fashion clothes and accessories. This taught me how the campaign can stay beyond media platforms and can be taken to real life. I was inspired by the fact that fashion could act not only as self-expression but also as silent advocacy. The idea that a person can wear a hoodie with a supporting message and spark a conversation about mental health, in fact the purpose of the campaign for me brought to life. Overall, this task helped me build my skills in campaign plan, design execution and emotional story tell. This gave me the opportunity to use my creativity for a meaningful reason, while understanding how design options affect the audience's perception and engagement. I feel more competent, more thoughtful and more inspired by this task, which motivates media to use as a tool for real social impact.