PROJECT BRIEF
SELF-REFLECTION
The working environment in the World Suicide Prevention Day campaign was an extremely meaningful and surprising experience for me. I assumed from the very start that there was an emotional burden and the responsibility that came along with setting up a campaign on such a sensitive subject. Suicide is more than a statistic; it is a human problem, affecting so many individuals and so many communities around the world. This project offered the reality to me through a creative gaze, but one that had to be approached with empathy, accuracy, and expression.Probably the most significant aspect of this job was the research phase. This taught me the importance of grounding a creative work in real-life data, expert opinion, and ethical guidelines, especially on the subject of mental health. I read reports from the World Health Organization and mental health organizations like Mind and Rethink Mental Illness to gain some insight into the enormity of the problem and talk about suicide in the most effective way to avoid harm. This research helped in shaping the tone and language of the campaign to make it more supportive than triggering. I learned that language does matter—every word we choose can either lift someone up or help to isolate them further.
To give a clear target audience was the other highlight. I chose to define the audience as 15-to-25-year-olds because I felt this to be a group often left feeling unseen and unheard. Being one of them, I could relate the pressures and emotional struggles that we face. That context assisted in language that felt more personal and authentic. The young people we spoke to should feel that the campaign was made for them, not about them—this distinction drove so many of my creative choices. Choosing distribution channels and types of media for your messaging is predicated on knowing where an audience spends its time: there is little use in a strong message if placement and manner conspire just as much against it. I paired platforms such as Instagram and podcasts with posters at schools, and combined all this with a mix of physical and digital outreach that would have a personal and community impact.One of the toughest things was to find that fine balance between creativity and sensitivity. Suicide is very serious, and while I wanted it to be entertaining, pleasing to the eyes, it had to be respectful too. So, I muddled calm colors with soft typography to form an emotionally safe place for the audience.cSimply put, this really solidified my skills in planning, production, and reflection; forced me to wrestle with the ethical implications of media in public dialogue; and fostered my creative capacity and empathy development. However, beyond that, this was living proof of the role that media can take in educating, entertaining, healing, connecting, and, quite literally, saving lives. It became more than a campaign; it became a defining personally and professionally moment that I will take with me forever.
SELF-REFLECTION
Developing the action plan for my World Suicide Prevention Day campaign was a thorough and rewarding journey of creation that left me with the need to think strategically, emotionally, and practically. I needed to take a strong message and produce an outcome that was real and tangible, and could effect a powerful message with a specific target audience that could be vulnerable and diverse. In my planning, I learned how to balance empathy and planning, creativity and structure, vision and reality. An important element of this task was selecting the final campaign products. I decided on a promotional Instagram account, informative posters, billboard advertisement, and a durable commodity such as a fashion garment or accessory. I wanted to create a mix of traditional and digital communication. Each product would provide a different window for the audience's world: from the digital from which they scroll every day, to the physical world which they engage with. Planning a multi-medium approach invited me to think about how messages shift across mediums and how important it is to maintain consistency in tone and visuals. Overall, this task reaffirmed that communication is not just what you say—it is also where you say it, and when you say it, that is important. Creating the timeline was another step forward in my project management skills. I identified phases of the campaign, critical milestones, and deadlines that would be realistic; thus, helping me understand the importance of planning, as well as, began to visualize how all of my tasks would feed towards the larger end goal. It also indirectly helped me to hold myself accountable. For me, the more support I have around the creative, and the more structure there is for support, the more creative I am able to be, especially working on such a delicate and important issue as mental health.
While I was developing content ideas for the social media strategy for Instagram (Story and Post highlights), I learned about the importance of creating emotionally safe content. I found that teenagers respond best to messaging that feels authentic, and disregard anything that feels formal and disconnected and it pushed me so that I would write content which was more personal and compassionate. I also found I had to think about how the visual aspects, colors, typography, and layout—how all these visual components will impact how safe, supported, or overwhelmed someone may feel when they see. The most meaningful part of the campaign for me was the fashion element. When I was designing clothing and accessories with mental health messages on them, it felt like I was giving the campaign a tangible existence within peoples' lives. It became a way for me to think about the emotional connection design can create. The clothing and accessories become wearables messages in and of themselves - a type of support that is silent but allows people share their truth without having to say anything at all. This was a significant development to the project that I did not expect. To summarize, this piece of work allowed for my development as a student of creative media, but ultimately, as a communicator and planner. I was able to reflect on audience psychology, the process of campaigning, and execution of campaigning across multiple platforms. More importantly, it increased my awareness and accountability to producing work about sensitive topics. This type of campaigning is not just work - it can change lives. It allowed me to be more aware, more focused, and more directive of my creative voice for a cause I believed really mattered.
SELF-REFLECTION
Completing the task on billboard codes and conventions for my World Suicide Prevention Day campaign was a truly thought-provoking and enlightening experience. Prior to beginning my work, I had encountered billboards as a form of advertising but I had not examined the meaning behind the design aspects, messaging style, and the relationship between their physicality and the public awareness campaign. So the task required me to consider the creative elements of design not only for visual novelty, but also how to convey impactful, sensitive messages in an effective and respectful way in the public space. One of the significant takeaways for me from this process also was that a well-designed billboard can be very powerful, especially, with a sensitive message like suicide prevention, so I learnt that billboard advertising has conventions - I knew this, but I learnt that billboard advertising follows a strict set of conventions - no more than x amount of text, bold visual elements, emotional language and high contrast, because it allows for the viewer to interpret the messages as quickly and as clearly as possible whilst they are typically 'in a hurry'. And as I explored the conventions in more detail, I realised that billboards are more than just oversized posters; they tell stories. This experience made me recognize the amount of work that goes into something that a viewer only sees for a few seconds, but when time is of the essence - for the purpose saving lives, every second matters. Reflecting on why billboards would be a valuable component of my campaign improved my strategic thinking. I learned that billboards delivered visibility, legitimacy, and public awareness, particularly in areas of high pedestrian or vehicle traffic. Billboards have the power to create silent, introspective moments of contemplation for people who are simply passing by; a perfectly suitable approach for messages related to mental health, so long as they aren't intrusive or confrontative.
This was an important consideration in imagining how a potential viewer might respond psychologically to engagement with audiences that may already be in a fragile emotional state. The project also made me consider my emotional obligation as a media creator. I want my work to inform, inspire and support, not swamp. The project also helped me appreciate the importance of consistency in branding, and how that branding can be utilized in distributed to the audience in several different varieties. As I was planning how to utilize the billboard in coordination with other pieces of the ad campaign (posters, Instagram content, and fashion garments), I was able to recognize that all of things needed a common visual identity and sense of messaging. This enhanced my ability to work in different formats, while ensuring the delivery was clear, consistent, and on tone. I also engaged with some interactive possibilities too, such as using QR codes on billboards to link to more support services or information. I realized that there are ways to use traditional media for the digital world. All in all, this project improved my creative process and my planning capabilities. It opened my eyes to how powerful public messaging can be and, despite minor details, how effective design and wording can potentially shift public attitudes and even make someone feel recognized or considered. I came away from this project with a better understanding of ethics in design and campaign strategy. I feel more confident in developing campaigns that are visually/narratively engaging, and socially important. Most importantly, I was reminded that as a media student, I am able to - and I should - employ my creativity for action for change.
SELF-REFLECTION
Completing the social media code and convention task has been one of the most rewarded and thoughtful parts of my project for my World Suicide Prevention Day campaign so far. Before starting this task, I had the basic understanding of how social media works, mainly from personal experience. However, I did not deeply analyze it as a professional communication tool, especially in the context of serious and sensitive topics such as prevention of suicide. This task required me to dig deeply in technical and emotional aspects of social media content and how to shape it positively to affect public awareness and behavior. One of the most important lessons I learned was how much structured and strategic social media is. It is not only about posting regularly - it is about following a set of conferences that help create clarity, visual stability and emotional effects. I discovered eye -catching scenes, small emotional messages, relevant hashtags and interactive elements such as elections or stories such as major conferences. Understanding these patterns helped me recognize how to create a campaign that fits into a digital scenario and effectively connects with my audience. It was especially an eye-opening to feel how important tone is-using a dominant, respectable and optimistic language could create a big difference when working online with emotionally weak individuals.
The learning of the Nather from this task was that social media platforms serve not only as promotional tools but also as safe places for storytelling, mental health assistance and community-building. I started looking at platforms such as Instagram and Tikok in a new light - not only as entertainment hubs, but as platforms where changes can actually occur. It changed how I approached the campaign creatively. I was not just designing only the post; I was building a digital location that could potentially give someone a feeling of connection or hope. That responsibility helped me be more deliberately in my design and messaging options, and reminded me how powerful the media could be when used for the right reasons.This task also strengthened my ability to think strategically. I learned how to combine social media content with other platforms such as billboards, posters and even fashion items. Thinking in this way improves my campaign plan skills, as I now understand the importance of a consistent message that can be experienced both online and offline. Social media plays a central role in that strategy because it is used by my target audiences of interactive, flexible and widely used teenagers and young adults. Most importantly, I became more confident in my ability to handle sensitive themes with care. This task taught me not only about marketing, but also about sympathy. I chose the colors that I used by every decision made by me - keeping in mind the mental and emotional health of my audience. That level of thoughtfulness will be with me to continue working on this campaign and in future projects. Finally, this experience helped me develop as a media manufacturer, a communicator and a person, who wanted to create a meaningful difference through creative work.
SELF-REFLECTION
Working on the task of analyzing the codes and conferences of fashion costumes for my World Suicide Prevention Day campaign has been a deep meaningful and creative experience. Before starting this task, I always saw fashion primarily from a style or trend perspective, but the project showed me how clothes can be used as a strong form of communication, especially in a campaign focused on mental health. I realized that clothes such as T-shirts and hoodie can take important messages in such a way that subtle is still impressive, helps spread awareness and provide emotional support to both the wearer and viewer. One of the most important things I learned during this work was how clothes become a form of silent advocacy. When someone wears a hoodie with a message like "U Matter" or "Stay Strong", it acts as a running billboard for hope. It changed how I saw the campaign material- fashion is not only for aesthetics, but to strengthen people. It especially fits on the subject of World Suicide Prevention Day, where messages of support, related and emotional relations are important. Through this task, I became more thoughtful about the messages that I design and how they can affect their decision to reach someone's day, thoughts, or even help. Researching on the design conferences of awareness-themed clothes helped me understand how simplicity, emotional tone and color play an important role. For example, using colors of yellow or pastel tones such as cool or expected colors, combined with small, comfortable phrases can create a weedable item that feels safe and helpful. I paid full attention to the placement of the text (eg crosses across the chest or back), typography options, and how to be bold but how to be bold.
I also learned how important it is to consider the emotional journey of the audience - no everyone wants to wear something that is very direct or heavy. The offering of variation in design allows for personal comfort and enhances inclusion, which is important for a campaign about mental health. Another important feeling was how fashion intensified with identity - especially among young people, who are my primary target audience. Teens and young adults often express their personality, mood and values ​​that they wear. This makes clothes a highly effective channel for a campaign. It also opened my eyes how fashion can build the community. When people wear the same dress with a message of support, it creates a shared feeling. This collective identity is powerful in breaking silence around suicide and mental health. Overall, this task pushed me to think creatively, but also with responsibility. This reminded me that whatever we designed in a campaign - especially dealing with sensitive subjects - should be deliberately, respectable and uplifted. There is not only a design element in this campaign; It is a strategy to reach those people where they are and giving them some meaningful that they can wear and believe it. This reflection has helped me to develop as a designer and to develop it as someone who wants to use creativity for real effects. Now I feel more confident about using clothes as a story and advocacy tool for this campaign.
SELF-REFLECTION
Creating a mood board for my World Suicide Prevention Day campaign was one of the most emotional and blind operations of this project. This gave me the opportunity to gather inspiration, set tone for my design approach, and most importantly how visual elements can develop specific feelings. This process helped me reflect the responsibility of communicating such a sensitive subject not only on aesthetics, but such a sensitive subject, which is both impressive and respectable. The first challenge I got was the right balance between hope and seriousness. Prevention of suicide is a heavy topic, and I knew that I had to be extremely careful about the imagination and colors I had chosen. Through research and reflection, I chose a palette, which tilted to pastel yellow, light blues, and soft purses such as cool, uplift tones - often associated with coloring, peace, peace and hope. These colors felt safe, acceptable and emotionally helpful without looking very dark or very cheerful. This balance was important because I did not want the campaign scenes to feel heavy or trigger, but it is also not so light that they reduced the severity of the issue. I also selected several scenes, such as open sky, auxiliary hand gestures and quotes, which express the topics of support, clarity and connection. Including them to the mood board helped me imagine how the campaign could make the audience feel.
I wanted every part of the campaign - whether it was a poster, a hoodi or social media post - to carry the same emotional tone. The move helped me move my creative decisions, as I could refer to the mood board back to stability and inspiration. One of the most valuable aspects of this task was seeing how everything -Kolore, imagery, typography styles, and even material -work with a integrated message. I became more aware than how visual language affects perception. A soft, handwritten font can create a feeling of heat and comfort, while a clean, bold font can communicate strength and flexibility. It was a major route for me to learn to connect these visual decisions with emotional results, and this is something that I will continue to implement in future projects. Additionally, the construction of the mood board helped clarify the identity of the campaign. It was not only about designing some "beautiful" - it was about capturing a feeling. I wanted any person to see the mood board to feel hope, support and the idea that no one is alone. That emotional clarity gave me confidence because I proceeded with other campaign elements, such as fashion design, social media layouts and posters. Finally, this mood board work helped me develop a more thoughtful, sympathetic design approach basically a more clear view of my campaign. This strengthened the importance of visual story stories, especially in campaigns that aim to create a real difference. The process taught me how to translate emotion into design and how to use visual devices to create meaningful effects. Now I see the mood board not only as a reference, but as the emotional heart of my campaign.
SELF-REFLECTION
Designing people for my World Suicide Prevention Day campaign was an important and reflective part of this creative journey. The logo is an important component of the campaign, as it acts as a visual identification that the audience will connect with the entire message and purpose behind the project. It just needs to be more than a symbol; It was to be clear, professional and visually effective in various media, as well as expressing hope, security and emotional heat. In this case, the importance of people cannot be eliminated - it was to hold emotional weight, while everything from posters to social media posts is enough versatile to appear. In my logo design, two hands are gently holding the heart, placed in the center of the heart with the word "life", and the phrase "World Suicide Prevention Day" is clearly located under the image. Each element of this design was chosen with deep thoughts and intentions. Hand care, sympathy and place a place for someone passing through a difficult time. They reflect the main message of the campaign - which can save life and support others. The heart represents both emotional vulnerability and love, while the word "life" at the center emphasizes the final value that is to save and celebrate the purpose of this campaign. Finally, including the title title under the icon, the purpose keeps the objective grounded and immediately recognizable. I came with the concept that other reflected on spending time in researching symbols of suicide prevention and what exactly in these conversations. Many campaigns use ribbon or semi -working, which are powerful in their own way, but I wanted to prepare something more individual and emotionally. I asked myself what people needed in crisis, and the answer I was coming back was the connection - when they could not stand alone, there is someone to catch them. It inspired the idea of ​​raising a heart to hands.
I wanted the scene to feel like an emotional embrace, a cool but strong task of love and safety. Creating logo in Canva gave me a place to experiment with various ideas and refine the details. I discovered many hand shapes, heart size and placement before finding a balanced and soft -feeling composition. I also tested many different font styles and weight for the word "life", as I wanted it to stand out without feeling very bold or aggressive. Finally, I chose a clean, round Sance-Serif font that felt soft and modern. Keeping "life" in the heart has created a strong view relationship between the subject and the message - this life is somewhat delicate, yet it is worth catching. The color palette was another important decision. I experimenting with different colors of blue, as blue is often associated with calm, trust and emotional treatment. After testing both light and dark colors, I settled on a neutral-tond blue color, which took a peaceful tone without being very cold or clinical. I associated it with soft gray and whites to maintain clarity and simplicity. The overall effect is quiet, acceptable and reliable - which I want to make the campaign feel its audience. This task has taught me that logo design is much more than visual decoration - this is a symbolic and strategic act. A good people should explain the emotional and thematic goals of a campaign and act as a shorthand for this. Through this experience, I learned how to convert abstract values ​​such as sympathy, connection and life into a clear and impressive image. The logo I made for this campaign is something that I really feel proud. It is a powerful reminder of the importance of mental health, and it visually describes the mission of the campaign to save life through compassion, awareness and human relations.
PRODUCT TESTING
SELF-REFLECTION
Completing the product test task for my suicide prevention campaign was an eye -opening and rewarding experience. This gave me the opportunity to retreat from the creative and production process and see my work from the viewers' point of view. It was particularly important for a sensitive subject such as prevention of suicide, wherever small details - such as a phrase word or view tone - can influence deeply to receive a message to someone. The campaign included a variety of products: Billboard design, a podcast episode, a Instagram account and weelable fashion robes such as hoodies. For each of these, I collected reactions from my comrades, friends and some individuals, who have personal experiences with mental health challenges. Hearing their reactions helped me understand which aspects of the campaign were successful and what can be improved. One of the most valuable insight I found was about the emotional effect of the slogan "Your life matters. Stay another day." Many mentioned how powerful and relaxed that phrase gets, especially on a hood or in a post. This made me realize that the simplest word - when chosen with care - the strongest emotional weight can be. During the test, I also learned that visual stability really matters to me. Some feedback described how the use of soft blues in the campaign gave it a cool, safe and non-threatening tone. This assured me that my color options were not only aesthetically pleasing, but also emotionally suitable for the subject matter. At the same time, I received useful suggestions about improving visibility in some areas of billboard designs. For example, some slogans looked very small or mixed in the background, especially when imagined from a distance.
This helped me understand the importance of scale and clarity, especially in public advertisements. The podcast campaign was one of the more individual parts of the campaign, where I interviewed a friend to discuss the prevention of suicide. Testing this episode helped me understand the balance between being conjunct and being informative. Some people mentioned that when the tone was hot and reliable, I could more clearly to increase it by structuring the questions, so the episode had more direction in the episode. That reaction motivated me to work a little again to tease the future episodes while maintaining the human element. Instagram test was particularly helpful in shaping the digital part of the campaign. I found positive reactions on material style, caption and overall layout. The audience felt that it was informative without being heavy - a significant balance for such a heavy subject. I received a suggestion that included more interactive posts such as elections or queries, which would invite engagement and create a strong sense of the community. I did not consider that aspect earlier, so it added a valuable layer to the long -term development of the campaign. Overall, the product test was more than only obtaining the response - it was about learning and learning methods. This made me feel more connected to the audience that I was trying to arrive and reminded me that such campaigns are not about perfection, but about real human influence. I am proud of the changes that have been done on the basis of those shared with me, and now I see the test as an important part of the creative process, not just a final stage.